MEDIA KIT
READER PROFILE
We’re confident that as a business, you will find the pages of GP the best place to advertise, and we in turn welcome your participation knowing it will enhance the publication immensely. We invite you to join us, whether it's over digital or in print. It’s an investment that’s well worth making.
The Grosse Pointe community is a sophisticated one, filled with those who have achieved success in every field and industry and require smart, upscale reading. By advertising with us, you’ll reach the most influential and affluent people in the Detroit metro area. They entertain, travel often, drive the best cars, shop regularly, and enjoy all that life has to offer. They are,
Male 48.8% Female 51.2%
Age: 25 – 65+
College-Educated: 90% Post-Graduate: 70%
Professional, Scientific, Technical: 86%
Median Household Income: $160,000
Average Value of Home: $600,000
Average Purchase Price of First Home: $400,000
Average Number of Cars Per Home: 3
(2023 Census Data; HUD December 2024)
Population We Serve: 45,000 (approx.)
DATES AND DEADLINES
2026
ISSUE SPACE CLOSE MATERIAL DUE ON SALE
Premier Issue February 9 February 25 April 1
Summer April 15 May 6 June 10
Fall July 1 July 22 August 26
Winter/Holiday September 9 September 30 November 4
ADVERTISING RATES
DIGITAL
St. Clair Package
A rate of $750 includes:
> Profile on your business
> Video ad between pages
> Banner ad header on homepage
> Banner ad footer on homepage
> Banner ad on every page of site
> Banner ad in weekly newsletter
> Ads on site for one month
> Link directly to your site
> Inclusion in event promotion and signage
Club Package
A rate of $500 includes:
> Profile on your business
> Skyscraper ad on every page of site
> Skyscraper ad in weekly newsletter
> Ads on site for one month
> Link directly to your site
> Inclusion in event promotion and signage
Sail Package
A rate of $250 includes:
> Profile on your business
> Square ad on every page of site
> Square ad in weekly newsletter
> Ads on site for one month
> Link directly to your site
Concierge
A monthly rate of $50 includes:
> Business-card size listing on site
> Promotion in weekly newsletter
> Link directly to your site
Distribution: 40,000 copies
Spread (Inside Front Cover + Page 1) $8,000.
Back Cover $7,000.
Inside Back Cover $6,000.
Opposite Table of Contents $5,000.
Internal Spread $6,000.
Full Page Front Third of Magazine $4,000.
Full Page $3,000.
Half-Page Vertical $1,500.
Half-Page Horizontal $1,500.
Third Page Vertical $1,000.
Quarter Page (Square) $750.
Concierge Listing $50.
Concierge is our service directory for area businesses. Members can post a business card-size creative online, including a link to your site, or purchase a placement in print. Concierge is perfect for small businesses enabling them to reach area consumers in a more targeted, focused fashion.
>> Rates are also available upon request for supplied inserts, gatefolds, a special matched fifth color, and other unique printed matter. These materials take time to produce and must be scheduled in advance.
PAYMENT PARAMETERS
> Payment is due upon placement of order.
> All rates are net, all copy and contract conditions apply.
> Rates are non-commissionable.
> Frequency discounts are applied on a commitment to 3 issues or more.
> The pricing is per issue.
> Balances due must be paid in full prior to placement of future advertising.
Debuting Spring 2026